The best pole hedge trimmer is, in fact, not a hedge trimmer but a Domestic Tower!
Here is the story from a happy customer, as well as a valuable lesson for us in Search Engine Optimisation!!.........
I took delivery of a Domestic Tower last week and, over the weekend, was able to use the self-assembly scaffolding tower to cut a 14' high pyracantha hedge, safely and so much better than I ever managed to when stood on a step ladder.
It was whilst I was safely trimming my hedge, that I started thinking about the thought process that led me to the website that sold me the Domestic Steel Tower. The knack of winning clicks from Google for free is to not only write, on your website, about what you do/sell but also what your Customers will want to use your products for. Lansford Access Ltd may have wanted to sell me a domestic platform but I wanted to buy the safest and best way to trim a massive, thorny hedge at the bottom of my garden.
"I already have a hedge trimmer. The Bosch electric trimmer that I've wielded for years is great, so why should I be thinking that I need a second hedge trimmer?"
Last year I found myself acquiring Bell's Palsy. The condition has left me with a permanent sense that my balance is not quite right, as, for most of the day, it feels like I've had 3-4 pints. I'm not complaining. However, you wouldn't want to put a hedge trimmer in my hands and send me up a step ladder to trim a 14' pyracantha.
So, earlier this year I figured that what I needed was a pole hedge trimmer so that I could safely stay on the ground and reach the upper branches of the hedge. Yet, the more I searched and researched, I came to realise that budget £200 pole hedge trimmers weren't able to cut it* and that the best pole hedge trimmer would be a professional power tool; the entry level for equipment like this cuts-in at around £800.
The best hedge trimmer is actually a Domestic Steel Tower.
Pyracanthas are savage and grow fast - great for protecting garden boundaries, less so for easy garden maintenance. Having spent hours comparing the specifications and ergonomics of the best professional pole hedge trimmers, it became clear that none would be right for cutting the hedge's thick branches, 14' up. Cutting thick, one year old pyracantha branches needs some heavy lateral force and I concluded that, standing on the ground, I would be unable to lever enough force to cut into the wood. I didn't need a pole hedge trimmer, I needed a Domestic Scaffold Tower.
Now then - back to SEO
Once I realised I needed platform access to safely trim the pyracantha hedge, the rest was simple. A quick Google for 'domestic towers' took me to the website for Lansford Access Ltd, where I bought a Domestic Steel Tower for a shaving under £400 - saving myself well over £400 off a professional pole hedge trimmer. Proof that the best pole hedge trimmer is, in fact, a Domestic Tower. Now, let's assume you are the owner of this website; can you see how you'd sell many more domestic towers by offering reviews of the best hedge trimmers on your website?
Domestic towers are what you want to sell but that's not what Customers want to buy. If Customers haven't yet realised that a domestic tower would help them cut a pyracantha safely, more effectively and at about half the price of a pole hedge trimmer, then they'll never Google 'domestic tower', they won't find your website and you'll have lost the sale.
Winning the sale
Search marketing and SEO both require you to market your business using just what your Customers know and understand. Until they know that they need a Domestic Tower, you have to win their attention by involving yourself and your website in what they do know - in this case, a comparison of domestic and professional pole hedge trimmers.
Customer: Steve Whiting: The Art of Search
Lansford Access / Ladders999 Reply: Many thanks Steve for your enthusiastic praise of our Domestic Steel Tower plus your very sound advice about SEO for our website. Seems we have it very right with our towers but need some work with promoting our site. We are working on it!
